Product design, UX writing, and AI-assisted thinking — connected.

My current direction is AI-assisted product design: practical, user-facing, and grounded in real product problems.

I'm not interested in AI as a decorative layer. I'm interested in how AI can help people make decisions, explore options, understand complex information, and complete tasks more easily.

• Structuring ambiguity into clear product direction
• Designing complex UX for data, dashboards, filters, and permissions
• Writing that supports product clarity
• Practical AI experimentation
• Implementation-aware design

I use AI as a practical tool: to explore product concepts, prototype experiences, build knowledge structures, and test ideas faster. The goal is useful, understandable, trustworthy experiences for real users.

Before focusing on UX and Product Design, I worked with complex custom-made corporate tourism products, ran a sailing company, and worked as an editor for a sailing magazine.

This background still shapes how I work today. It taught me how to understand client and user needs, coordinate many moving parts, communicate clearly, manage real-world constraints, and take ownership.

It also made me comfortable with products that have a lot happening under the surface: people, constraints, edge cases, operational logic, and information that has to stay understandable when the situation gets busy.

I use design, documentation, research, and AI-assisted prototyping tools to move from unclear product ideas to flows, prototypes, UX copy, and implementation-ready documentation.